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Apple has acquired Israeli startup Q.ai in a deal reported late January 2026 and valued by outlets at roughly $1.5–2 billion, with Reuters citing $1.6 billion.
Q.ai, based in Tel Aviv and founded in 2022, develops imaging and machine‑learning technology to interpret whispered or ‘silent’ speech and analyse subtle facial skin micromovements to infer expressions and mouthed words.
Apple said the startup’s roughly 100 employees, including CEO Aviad Maizels, will join the company.
GV (Gradient Ventures) and other investors confirmed the exit and called the transaction Apple’s second‑largest acquisition after Beats.
The buy comes as Apple accelerates on‑device AI across AirPods, Vision Pro and Siri, and shortly after it announced wider use of Google’s Gemini models for some Apple Intelligence features.
Separately, Alphabet declined to discuss details of its AI partnership with Apple during its Feb. 5, 2026 earnings call.
Market reports and patents suggest Q.ai’s tech could be integrated into headphones, glasses or other wearables; Apple is also reported to be exploring an AI “pin” wearable as it broadens its AI device roadmap.
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