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French food group Danone has agreed to acquire British meal-replacement and fortified nutrition maker Huel in a deal reported at about €1 billion ($1.1–1.2 billion), the companies announced on March 23, 2026.
Huel, founded in 2014 and headquartered in Tring, Hertfordshire, sells plant-based powders, ready-to-drink meals, bars and snacks through a strong direct-to-consumer model and retail distribution across the UK, Europe and the US. The firm reported £214 million of revenue for 2024 and employed roughly 300 people.
Danone said it will combine Huel’s digital capabilities and product range with its global distribution, R&D and nutritional expertise; the transaction remains subject to customary closing conditions including regulatory approval.
The acquisition follows Danone’s broader push into functional and specialised nutrition — after recent deals such as Kate Farms — and comes as demand grows for convenient, nutrient-complete foods amid trends like GLP-1 driven weight-loss adoption.
Media reports cite a price near €1 billion; Danone has not disclosed final financial terms.
Danone shares dipped modestly on the announcement.
🔗 Based On
Yahoo! Finance: Top StoriesDanone buys meal-replacement firm Huel
Food Dive: Food Industry News and AnalysisDanone to buy protein and fiber food maker Huel






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