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K-pop supergroup BTS’s comeback week has been a major global media event.
Netflix said its March 21 live stream of BTS THE COMEBACK LIVE | ARIRANG from Seoul’s Gwanghwamun Square attracted 18.4 million viewers globally (Live+1), reaching the streamer’s weekly Top 10 in 80 countries and No.1 in 24.
The performance followed the March 20 release of their full-length album Arirang, which the label said sold nearly four million copies on day one and set Spotify streaming records for the group.
HYBE and other outlets report roughly 100,000 people watched in central Seoul though official crowd estimates vary (Seoul city, police and ministry figures range from about 48,000 to 80,000). BTS have launched a heavy promotion schedule — including secret performances at New York’s Guggenheim and back-to-back appearances on The Tonight Show (March 25–26) — and Netflix will premiere a companion documentary, BTS: THE RETURN, on March 27.
HYBE shares fell in the aftermath amid market volatility and debate over turnout figures.
The band’s Arirang world tour begins April 9 in Goyang, spanning dozens of cities across 2026–27.






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