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Swiss food giant Nestlé said on March 28 that a truck carrying 413,793 KitKat bars — about 12 tonnes of the confectionery maker’s new range — was stolen while in transit between a production site in central Italy and a distribution hub in Poland.
The vehicle and its cargo remain unaccounted for after disappearing last week, and Nestlé warned the loss could cause shortages in some European stores ahead of Easter.
The company said the bars are traceable via unique on-pack batch codes and urged retailers, wholesalers and consumers to scan packs and report matches.
Nestlé said investigations are ongoing alongside local authorities and supply-chain partners and cautioned that the stolen goods could be sold through unofficial channels across Europe.
The firm described the incident as part of a wider rise in cargo theft and freight fraud.
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Social Summary
Public reaction to the theft is shaped by past controversies and a recent trial link, amplifying calls for boycotts. While some suggest fraud, practical outcomes to watch for are temporary shortages, illicit resale, and verification efforts using batch codes.






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