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Hasbro Inc., the U.S. toy and entertainment group behind brands such as Peppa Pig, Transformers, Monopoly and Dungeons & Dragons, disclosed an unauthorized intrusion into its network first detected on March 28.
In an 8-K filing to the U.S. Securities and Exchange Commission, the company said it proactively took select systems offline, activated incident-response protocols, engaged third-party cybersecurity specialists and implemented business continuity plans to continue taking orders and shipping products.
Hasbro warned those interim measures may need to remain in place “for several weeks” and could cause delivery and operational delays.
Parts of Hasbro’s websites were unavailable after the breach was detected.
The company said its investigation is ongoing and it is reviewing potentially impacted files; it has not disclosed whether data were stolen or whether the incident involved ransomware.
The disclosure comes as Hasbro reported strong recent revenue momentum, underscoring the operational and commercial risks posed by prolonged outages.
Hasbro said it will provide legally required notifications if necessary while it works to restore systems and secure its operations.






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