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Microsoft Gaming CEO Asha Sharma told Xbox employees in a leaked internal memo — obtained and reported by The Verge on April 13-14, 2026 — that Xbox Game Pass “has become too expensive for players” and needs “a better value equation.” Sharma said short-term fixes are required to restore value and that the service will be evolved into “a more flexible system” over time; she did not give pricing details or a timeline.
The comments follow major price increases last year that raised top-tier Game Pass prices by roughly 40–50 percent to around $30 per month in many markets.
Reports and analysts point to Microsoft’s decision to add Call of Duty to Game Pass in 2024 as a key factor behind rising costs and internal debate; outlets say Microsoft is weighing options including lower-cost or ad-supported tiers, cloud-only plans, region-adjusted pricing or removing certain high-profile franchises from the subscription.
Sharma, who took over the Xbox role earlier this year, plans further employee discussions next week.
Microsoft has not announced any immediate changes or provided an official comment on the leaked memo.
🔗 Based On
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Social Summary
Player feedback indicates the 50% hike pushed casual subscribers to cancel and, for some, migrate to PC/Steam. Expect Microsoft to test tiered, ad‑supported or curated offerings rather than an immediate across‑the‑board price rollback.








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