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FLORENCE, April 16, 2026 — Kering laid out a multi-year “ReconKering” strategy at its Capital Markets Day aimed at restoring profitability and reviving flagship brand Gucci.
CEO Luca de Meo pledged to more than double the group’s recurring operating margin from about 11% in 2025, setting medium- and long-term targets through 2028–2030.
Measures include cutting around €1 billion of inventory within 12 months, resizing the store network (plans announced include closing underperforming locations and reducing Gucci selling space by about 20%), renovating two-thirds of retail outlets by 2030, and boosting higher-margin divisions such as jewellery and leather goods.
Kering also signalled selective minority investments (including a stake in Chinese group ICCF/Icicle) and technology tie-ups such as luxury eyewear with Google.
The presentation offered limited near‑term quantified revenue targets for 2026–27; markets reacted cautiously, with shares dipping in early trading.
The plan faces headwinds from weak demand in China and reduced luxury spending linked to the Middle East conflict and travel disruptions.
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France 24 - International breaking news, top stories and headlinesLuxury giant Kering to chart path for Gucci turnaround







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