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Apple’s iPhone shipments in China rose 20% year-on-year in the first quarter of 2026, the strongest growth among major vendors, according to Counterpoint Research data cited by Reuters on April 17.
The gain lifted Apple to a 19% share of the Chinese smartphone market, behind Huawei which retained the top spot with a 20% share and modest 2% growth.
Overall Chinese smartphone shipments fell about 4% in Q1 as rising memory chip prices and supply-chain disruptions pushed vendors to raise retail prices, hitting budget models hardest.
Xiaomi’s shipments plunged roughly 35% year-on-year, while Oppo and Honor fell about 5% and 3% respectively; Vivo grew by 2%. Analysts said Apple’s durability perception, the iPhone 17 series, targeted promotions and some government subsidies helped sustain demand.
Counterpoint flagged further headwinds for the market in Q2 as component costs stay elevated, but expected Apple and Huawei to be relatively resilient.
The data points to continued market polarization between premium and budget segments amid global memory-cost pressures and shifting component demand.








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