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Lenskart on April 18-19 published a revised, standardised in‑store “Grooming and Style Guide” after viral social media posts and employee accounts alleged the company’s internal guidance discriminated against some religious symbols.
An outdated internal training note that reportedly prohibited Hindu markers such as bindi and tilak while permitting hijabs and turbans sparked online backlash, boycott calls and public apologies from CEO Peyush Bansal.
Lenskart said the problematic wording had been removed internally in February but acknowledged the circulation of old materials caused hurt.
The new guide explicitly welcomes religious and cultural markers — including bindi, tilak, sindoor, kalawa, mangalsutra, kada, hijab and turban — and introduces a “reasonable accommodation” clause encouraging dialogue with HR. Lenskart, which operates more than 2,400 stores across India and recently completed an IPO, said it will apply the guidelines fairly and review related policies, training and communications to rebuild trust.
Some former employees had alleged audit scores and incentives were affected by religious displays; the company has not publicly resolved individual claims.






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