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Brazilian triathlete and social media influencer Mara Flávia Araújo, 38, died while competing in the swim portion of Ironman Texas in The Woodlands on April 18, race organisers and Montgomery County authorities confirmed.
Araújo, who had about 60,000 Instagram followers and years of triathlon experience, vanished beneath the surface of Lake Woodlands during the 2.4-mile swim.
Fellow competitors, lifeguards and volunteers launched an immediate search; a volunteer, Shawn McDonald, later recounted diving repeatedly and briefly feeling her body before she was lost again.
A dive team recovered Araújo from roughly 10 feet of water and she was pronounced dead at the scene at about 9:37 a.m.
Montgomery County Sheriff’s Office said preliminary investigations indicate she drowned and ordered an autopsy by the county medical examiner.
Ironman Texas expressed condolences and thanked first responders; Araújo’s sister has posted tributes online.
Local officials are investigating the circumstances of the incident and the cause of death remains subject to the autopsy and further inquiry.








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