📰 Full Story
Meta has begun limited tests of a paid WhatsApp tier called “WhatsApp Plus,” rolling out to select Android beta users from April 20–21, 2026, with iOS support promised later.
The optional subscription is largely cosmetic and organisational: premium stickers and animated packs, 18 chat themes and alternative app icons, custom ringtones, more granular chat-list controls, and an expanded pin limit (up to 20 chats versus the free tier’s three). Reported regional pricing varies (e.g., €2.49 in Europe, PKR 229 in Pakistan, MX$29 in Mexico; some outlets cite roughly $2.99/month), and Meta may offer a one-month free trial.
WhatsApp’s core messaging, voice/video calls and end-to-end encryption remain free, and there is no indication paid plans remove Status ads.
The test follows the recent Instagram Plus trial and forms part of Meta’s broader push to add consumer subscriptions across its apps as it seeks to diversify revenue while continuing heavy investment in AI infrastructure.







💬 Commentary