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Take-Two Interactive CEO Strauss Zelnick told media this week that expectations for Grand Theft Auto 6 are “so high” they are “terrifying,” and said the company has effectively given Rockstar “unlimited financial, creative human resources” to deliver a landmark product.
Analysts cited by outlets predict huge first-day demand — as many as 25 million copies within 24 hours — and project up to $7.6 billion in revenue in the first 60 days.
Industry commentators estimate GTA 6’s development budget could range from several hundred million dollars to $1 billion-$1.5 billion.
Zelnick confirmed the studio’s heavy use of AI tools (including Claude and Gemini) to boost efficiency but warned that new tools often expand ambition rather than cut costs.
He also indicated Rockstar will prioritise console launches, with a November 19, 2026 release date reported.
Investors remain sensitive: Take-Two shares are off about 11% year-to-date amid broader market concerns about AI lowering barriers to game creation and competitive pressure from new tools such as Google’s Genie 3.
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Wednesday, May 6, 2026 10:58 UTC
Take-Two warns of high stakes for GTA 6
Monday, May 4, 2026 17:26 UTC
Rockstar India QA alleges GTA 6 crunch








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