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On May 5, 2026 the U.S. Food and Drug Administration authorised the first non-tobacco, fruit-flavoured e-cigarette products for marketing, granting permission to Los Angeles-based Glas Inc. for four pod variants — marketed as Gold, Sapphire, Classic Menthol and Fresh Menthol — including mango and blueberry flavours.
The FDA said the decision followed a scientific review that found Glas’s age‑verification technology (government ID check and Bluetooth pairing to a verified smartphone) and marketing limits are expected to mitigate youth access.
The agency emphasised the authorisations apply only to those specific products, are intended for adults 21 and older, and could be suspended if youth use rises or benefits no longer outweigh risks.
The move comes amid reported political pressure: the Wall Street Journal and other outlets said President Donald Trump rebuked FDA Commissioner Marty Makary over the weekend for moving too slowly on flavoured vapes.
Public health groups and parent organisations have warned flavours drive underage vaping even as teen vaping rates have fallen to multi‑year lows.
The FDA has now authorised dozens of e-cigarette products but continues to demand evidence of net benefit to adult smokers for flavours with youth appeal.

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