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Apple Corps Ltd will open an official seven-floor fan experience at 3 Savile Row in London in 2027, the Georgian townhouse where the Beatles recorded Let It Be and staged their final public performance on Jan. 30, 1969.
Branded 'The Beatles at 3 Savile Row', the attraction will offer never-before-seen archive material, rotating exhibitions, a recreation of the original basement studio, rooftop access at the exact concert site and an official fan shop.
Paul McCartney and Ringo Starr have both endorsed the plans and Apple Corps CEO Tom Greene said visitors who previously only photographed the exterior will be able to explore the interior.
Fans can register for updates and tickets on the bandâs website; no precise opening date has been provided.
The announcement follows renewed global interest in the band driven by Peter Jacksonâs Get Back documentary, the AI-assisted 2023 release 'Now and Then' and a slate of biopics in production, positioning the new venue as the first official Beatles destination in London alongside existing unofficial sites in Liverpool and worldwide.
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Winnipeg Free PressNew Beatles fan experience set to open in London in 2027
Rolling Stone AustraliaThe Beatles Fan Experience To Open at Londonâs Historic 3 Savile Row








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