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LONDON, May 11, 2026 — A two-week trial opened at London’s High Court on Monday as online fast-fashion rival Shein accused U.S.-listed Temu, owned by PDD Holdings, of copyright infringement “on an industrial scale.” Shein says Temu used thousands of photos taken by Shein staff to advertise copies or near-identical versions of Shein’s own-brand clothing, alleging the conduct was intended to secure an unfair market advantage.
Temu has dropped its defence to Shein’s claims over roughly 2,300 photographs, according to Shein’s lawyers, and has counter-claimed for damages after an injunction required it to remove thousands of listings.
Temu denies the wider allegations, saying Shein’s litigation is aimed at stifling competition; it has also accused Shein of breaching competition law by tying suppliers to exclusive deals, a separate strand of litigation due at trial next year.
The London case is part of parallel litigation in the United States and comes as regulators tighten cross-border e-commerce rules — including the removal of a U.S. low-value parcel exemption and an EU change due in July — that could affect both companies’ low-price business models.






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