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Seven acres in the famously named unincorporated town of Hell, Michigan, are on the market for $625,000, offering buyers the “Gateway to Hell” parcel and an established novelty tourism business.
The package includes two buildings (about 3,600 sq ft), a souvenir shop/ice cream parlour known as The Crematory, a devil-themed miniature golf course, a wedding chapel, and associated branded assets operated under HellMI LLC. Owner John Colone, 80, has listed the property to retire after running the site since 1998.
The listing reports gross income of roughly $327,000 in 2024, and the site draws tour buses and national attention for its tongue-in-cheek attractions and event bookings; the town also hosts the Hell Saloon music venue.
Located roughly 20 miles northwest of Ann Arbor, Hell traces its name to the 1830s and has longstanding viral and merchandising appeal.
The sale transfers both physical land and an established brand that has been marketed as a multifaceted revenue generator with seasonal footfall and social-media visibility.


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