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Chinese AI startup DeepSeek said on May 23-24, 2026 it has made a 75% cut to prices for its flagship V4‑Pro model permanent, lowering API costs to 0.025–6 yuan per million tokens (about $0.0035–$0.83) depending on usage.
The move follows the model’s launch last month, when Pro access was priced far higher because of limited high-end compute capacity.
Industry observers point to growing use of Huawei’s Ascend 950 chips inside China — aided by U.S. export controls that bar Nvidia’s top chips from the market — as a likely factor, though Huawei still faces equipment-related manufacturing constraints.
Third‑party benchmarks and analysts now place V4‑Pro among the world’s best for cost-efficiency, and the pricing undercuts many Western frontier models.
The cut intensifies an ongoing industry price war and raises questions about model quality, data provenance and commercial risks: Anthropic has publicly accused DeepSeek of using “distillation” on its outputs, an allegation DeepSeek has not fully addressed.
For enterprises, the lower token costs materially reduce running expenses for long‑context tasks such as document analysis and codebase processing, but geopolitical, compliance and IP concerns could limit adoption in regulated sectors.






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