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Ferrari on May 25 unveiled the Luce, its first fully electric production model, in Rome as the storied Italian marque pushes into electrification while recalibrating its strategy.
The four-door, four-plus-seat Luce — developed with LoveFrom, the studio co-founded by former Apple designer Jony Ive — has a top speed of about 310 kph (193 mph) and carries a price tag above €500,000.
Ferrari says the car will be delivered to clients beginning in October 2026 after pre-orders opened earlier in the year.
The company has invested in a dedicated “e-building” at its Maranello complex and built on a decade of hybrid development that began in Formula One.
Ferrari has also scaled back its electrification targets to aim for 20% fully electric vehicles by 2030 while keeping hybrids and internal-combustion models in its lineup.
Management delayed a second EV to at least 2028 amid weak demand for high-performance EVs, and rivals including Lamborghini have similarly tempered electric plans.
The Luce includes a bespoke system to amplify powertrain vibrations to create a distinct Ferrari “sound.”


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