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Plex on June 3 announced a suite of social features designed to shift the media-server platform toward community-driven discovery, even as it prepares a major price increase for its Lifetime Plex Pass.
New tools include Discussions (a forum for commenting on any title), Lists (create, share and later import lists), emoji reactions, image commenting, Follow Anything alerts and a Match Score algorithm that predicts how much a user will enjoy a title based on viewing history.
Plex says Lists are available now, Discussions will launch in June and other features will roll out through the year.
The company said it will use a mix of AI and human moderation for text and visual content.
The update accompanies a controversial price hike: the Lifetime Pass will rise to $749.99 from July 1 after earlier increases last year.
Plex reports over 42 million monthly active users across more than 180 countries and territories.
Coverage notes community and privacy concerns, and some users are weighing alternatives such as selfāhosted Jellyfin.








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