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On June 3, 2026 Britain’s Competition and Markets Authority (CMA) imposed new conduct requirements on Google’s search services, giving online publishers the right to opt out of having their content used in Google’s AI Search features and for training/fine‑tuning its models.
The CMA, which designated Google as holding strategic market status in general search, said the measures will also require clearer attribution (direct links) in AI‑generated summaries, transparency on how content is used, and new publisher metrics.
Google said it will begin testing a control in Search Console that lets site owners manage how links and content appear in AI Overviews, AI Mode and Discover, and will roll the tools out to a subset of UK publishers before wider deployment.
The regulator has given Google nine months to implement the package but expects key elements earlier.
The CMA framed the move as a “world‑first” to rebalance bargaining power after publishers reported steep traffic losses from AI summaries; Google said opting out will not affect ordinary search rankings.
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Social Summary
Users cite historical EU precedents where regulation backfired, arguing publishers may avoid opt-outs to preserve traffic and instead seek deals, paywalls or AI-targeted content. The adequacy of AI attribution remains disputed, so CMA monitoring and enforcement will be pivotal.




















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