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Two travel studies published Feb. 3-4, 2026 highlight shifting demand for romantic getaways ahead of Valentine’s Day.
Safari operator Go2Africa analysed more than 1.5 million reviews across 200+ global sites and found the Matterhorn in Zermatt, Switzerland ranked the world’s most romantic destination, with 98.66% of couple reviews rating it four or five stars; runner-up was Bolivia’s Salar de Uyuni.
Travel + Leisure released a companion U.S.-focused roundup naming a most-romantic spot in each state — from the Grand Canyon to Griffith Observatory — while TravelPulse highlighted off‑the‑grid escapes (Bimini, Arenal, Lake Atitlán, Big Sur, Koh Yao Noi, Lapland, Tofino, Oaxaca Coast) for quiet, nature-led stays.
Features driving appeal include car‑free village charm in Zermatt, glacier excursions like Klein Matterhorn’s glacier palace, reopened Highway 1 access to Big Sur, and small luxury or eco-resorts offering privacy and wellness experiences.
The reports arrive at a peak booking season and offer a snapshot of consumer preferences for experiential, often higher‑margin travel.
🔗 Based On
Travel + Leisure: Travel Reviews, News, Guides & TipsThis Mountain Town Was Named the Most Romantic Destination in the World
Travel + Leisure: Travel Reviews, News, Guides & TipsThe Most Romantic Place to Go in Every State

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