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BRP Inc., the Quebec-based maker of Ski-Doo snowmobiles, Can‑Am off‑road vehicles and Sea‑Doo watercraft, on April 15 suspended its full‑year 2027 financial guidance after a U.S. change to Section 232 tariffs that took effect April 6.
The presidential proclamation reclassifies finished goods “substantially” containing steel, aluminum or copper to a 25% levy on the full customs value rather than a duty on metal content only, a shift BRP estimates will cost more than C$500 million this year before mitigation.
The announcement sent BRP shares tumbling about 35% on heavy volume, wiping billions off its market value and prompting analyst downgrades.
BRP said roughly 60% of revenue is from the United States while most U.S. sales are manufactured in Mexico and Canada; the company has roughly C$430 million in cash on hand.
Management is evaluating mitigation options — including inventory drawdown, pricing, and rerouting exports — but has not issued new guidance.
Rivals and suppliers also moved in sympathy as markets recalibrated sector margins and cross‑border supply‑chain economics.
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THE GLOBE AND MAILBRP’s shares drop by more than a third as it faces $500-million hit from U.S. tariffs
International Business Times AustraliaBRP Inc Stock Plunges 36% After Suspending FY27 Guidance on Massive US Tariff Hit







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