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FLORENCE, Italy, April 16, 2026 — Kering CEO Luca de Meo unveiled a multi-year turnaround plan at the group’s capital markets day aimed at more than doubling recurring operating profit margins from about 11% and restoring Gucci’s appeal.
The “ReconKering” roadmap targets a structural reset by end‑2026, a rebuild to sustainable growth by 2028 and market leadership by 2030.
Key measures include cutting inventory by €1 billion within 12 months, shrinking Gucci selling space by 20% and outlet presence by a third, renovating two‑thirds of stores by 2030, closing at least 100 sites this year, and doubling jewellery sales by 2030.
Kering will centralise production and tech functions in hubs, appoint a chief digital/AI officer, create centres of excellence and take a selective approach to acquisitions (including a reported minority stake in Chinese brand Icicle). The group also flagged eyewear partnerships with Google and a shift toward higher‑margin leather goods.
Executives warned the Middle East conflict and weak China demand have already dented Gulf and travel‑related luxury sales; Kering shares fell on the news.
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France 24 - International breaking news, top stories and headlinesLuxury giant Kering to chart path for Gucci turnaround







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