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Apple’s iPhone shipments in China rose 20% year-on-year in the first quarter of 2026, the strongest growth among major vendors, Counterpoint Research data reported on April 17.
The gain lifted Apple to about 19% market share, just behind Huawei at roughly 20%, even as overall Chinese smartphone shipments fell about 4% amid supply-chain disruptions and rising memory-chip prices.
Huawei posted modest 2% growth, vivo grew 2% and budget-focused rivals fell sharply — Xiaomi shipments plunged ~35%, while Oppo and Honor dipped 5% and 3% respectively.
Counterpoint analysts and Reuters attributed Apple’s outperformance to demand for the iPhone 17 series, durable-brand perception, promotional pricing and tighter supply-chain control that help absorb elevated component costs.
Market watchers warned the sector faces further headwinds in Q2 as vendors raise prices to protect margins.
Separately, some financial houses flagged Apple’s strong AI positioning and upgraded ratings this week, though a number of models note the stock trades at a premium and insiders have reduced holdings.







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