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Saudi Arabia’s sovereign wealth fund has intensified a strategic pullback from high‑profile sports investments, selling a 70% stake in Saudi Pro League club Al‑Hilal to Kingdom Holding Company and unveiling a new 2026‑30 strategy that prioritises domestic redeployment of capital.
The deal, reported this week and valued at about SAR1.4bn (roughly $373m/£276m), came amid multiple reports that the Public Investment Fund (PIF) is preparing to scale back or end its multibillion‑dollar backing of LIV Golf.
Sources and coverage say PIF has already spent some $5–6bn on LIV since 2022 and that leaders have been reassessing priorities after a $73bn budget shortfall and regional disruption to oil exports.
LIV’s chief executive Scott O’Neil has publicly pushed back, saying the 2026 season will proceed “uninterrupted” and acknowledging the business may need to raise money beyond this year, while hinting at structural changes.
The uncertainty has left players, sponsors and suppliers anxious, with some stars having already returned to the PGA Tour and clubs such as Newcastle United watching closely as PIF signals a more cautious, return‑to‑domestic focus.
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Social Summary
Discussion indicates PIF is recalibrating its international sports strategy, shifting some assets toward private buyers like KHC. That could reduce direct state subsidies while leaving certain clubs in the hands of wealthy private owners who may continue selective high spending; key sale figures remain unconfirmed.
🕰️ The Story So Far: An Evolving Timeline
Friday, April 17, 2026 18:33 UTC
PIF sells Al‑Hilal as LIV Golf funding wobbles
Wednesday, April 15, 2026 22:22 UTC
LIV Golf says 2026 season will continue





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