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Evoke plc, the London-listed owner of William Hill and 888, said on April 20 it is in discussions with Bally’s Intralot over a possible takeover valuing the group at about £225.3 million (50p a share). Bally’s Intralot, formed after last year’s tie-up between Greek lottery firm Intralot and US casino operator Bally’s, must either table a firm offer or withdraw by 5pm on May 18 under takeover rules.
Evoke, which has seen its market value collapse since buying William Hill’s non-US operations in 2021, carries roughly £1.8 billion of net debt.
The company has launched a strategic review, appointed advisers and announced plans to close roughly 200 William Hill betting shops amid rising costs and tax changes that increased remote gaming duty from 21% to 40% and introduced a 25% online sports betting duty.
Evoke said any deal could involve an all-share combination with a partial cash option but cautioned there is no certainty an offer will be made or on what terms.







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