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Stellantis will concentrate the bulk of its future investment on four core marques — Jeep, Ram, Peugeot and Fiat — under a strategic plan being driven by CEO Antonio Filosa and due to be announced in Detroit in May, sources told Reuters on April 24.
The group plans a “material increase” in funding for those brands while other names in its 14‑brand portfolio (including Citroën, Opel, Alfa Romeo and others) will be repositioned as regional or national players, or built using platforms and technologies developed by the four priorities.
The move, backed by major shareholders such as Exor, is intended to arrest market‑share decline in the U.S. and Europe and counter intensifying competition from Chinese automakers.
Stellantis booked a €22.2 billion charge in February after scaling back aggressive EV plans and its market capitalisation has fallen sharply, prompting calls from some investors to streamline the portfolio.
Management says it prefers tactical redeployment of brands rather than outright closures, though analysts say some marques could still be phased out if conditions warrant.







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