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After Spirit Airlines abruptly ceased operations on May 2, cancelling all flights and laying off about 17,000 employees, content creator Hunter Peterson launched a viral "Spirit 2.0" campaign asking the public to help buy the carrier.
Peterson posted on TikTok and created LetsBuySpiritAir.com to collect nonâbinding pledges; site metrics reported more than 100,000 "founding patrons" and pledges variously reported in the tens of millions to more than $120 million as servers repeatedly crashed.
Early reports noted roughly $23 million in pledges within hours.
The site set a $45 minimum pledge and one outlet cited an average pledged amount near $667.
Peterson has emphasised that no money is being accepted yet and that pledges are expressions of interest while he seeks legal and operational advisers.
Aviation experts note buying and relaunching an airline would likely cost billions and require dealing with bankruptcy procedures, creditors and regulators.
The movement has attracted former employees and loyal passengers but raises questions about enforceability, fraud risk and practical viability.
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