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In early May 2026 the wearables market sharpened into two distinct strategies.
Google unveiled the screenless Fitbit Air — a $99 passive tracker that pairs with a rebranded Google Health app and a Gemini-powered AI Health Coach (three months free; Google Health Premium $9.99/month or $99/year). The Air ships May 26 and has a $35 pre-order credit offer.
One day later Whoop announced a competing proposition: in-app, on-demand video consultations with licensed clinicians for U.S. members, launching this summer.
Whoop’s consultations will start with continuous biometric data from its band and, where available, synced bloodwork and medical history via a new HealthEx integration.
Many new AI-driven features will remain in membership tiers, but live physician video visits will carry an extra fee.
Whoop, which says it has 2.5 million users, recently closed a $575 million funding round valuing the company at $10.1 billion.
The moves come amid recent FDA guidance loosening some oversight of optical measurements and AI health tools and follow a 2025 FDA warning to Whoop over blood pressure claims.
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🕰️ The Story So Far: An Evolving Timeline
Saturday, May 9, 2026 12:27 UTC
Whoop counters Google’s Fitbit Air with clinicians
Thursday, May 7, 2026 15:45 UTC
Google launches Fitbit Air and Google Health






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