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Prime Minister Narendra Modi on May 10–11 urged Indians to avoid non-essential gold purchases for a year as part of a wider appeal to conserve foreign exchange amid rising global energy prices and Middle East tensions.
Modi also asked citizens to cut fuel use, limit overseas travel and support domestic goods.
The calls come as crude oil surged and the rupee weakened toward the mid-90s per dollar, putting pressure on India’s import bill and foreign-exchange reserves.
RBI data show reserves around $690.7 billion with recent weekly declines led by falls in gold and foreign-currency assets.
India imports roughly 700–800 tonnes of gold annually (domestic output is negligible), making bullion one of the country’s biggest import items after oil.
World Gold Council data for Q1 2026 show total gold demand rose to 151 tonnes and, for the first time, investment demand (82 tonnes) exceeded jewellery demand (66 tonnes). Industry reports also cite falling monthly import volumes and operational factors — including customs GST questions — that have reduced shipments and given policymakers temporary relief.
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Business StandardExplained: Why PM Modi is asking Indians not to buy gold for a year





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