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On May 11, 2026, Indian jewellery shares tumbled after Prime Minister Narendra Modi urged citizens to refrain from buying gold and gold jewellery for one year to help conserve foreign exchange.
Jewellery names including Sky Gold & Diamonds, Senco Gold, Thangamayil, Kalyan Jewellers and Titan fell sharply in intraday trade, with declines reported up to 12% (Sky Gold) and major listed peers down 6-10%. Benchmark indices also pulled back — the Sensex was down roughly 1-1.3% and the Nifty slipped below 24,000 — as selling spread across consumer-facing stocks.
The comments came amid rising crude and gold prices, a weaker rupee and concerns over India’s gold import bill (reported at $71.98 billion in 2025-26) and a widened trade deficit.
Analysts and traders said the appeal hit demand sentiment for the sector that relies on wedding and festival purchases and raised the risk that policymakers might consider import measures if external pressures persist.
Titan reported strong FY26 jewellery revenue growth but investors are pricing potential near-term demand disruption and policy uncertainty.





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