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Billionaire retailer Mike Ashley has publicly admitted arranging covert surveillance that captured former JD Sports chair Peter Cowgill meeting Footasylum boss Barry Bown in a Bury car park in 2021.
In a Financial Times interview published in May 2026 Ashley said he employed people to record the encounter, conceding āmaybe I shouldnāt have been in the bushesā. The footage was later leaked to the Sunday Times and became central to a Competition and Markets Authority probe into JDās planned acquisition of Footasylum, leading to fines of about Ā£4.6m and Cowgillās removal as executive chair.
The takeover was ultimately blocked by the CMA. Cowgill has said he respects Ashley as an operator but not his tactics, calling the admission vindicating and suggesting the revelation is embarrassing for the CMA and JDās board.
Ashley, who retains a 73% stake in Frasers Group, framed his actions as part of fierce commercial rivalry and defended his record in retail.
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MEN - MEN FrontpageMike Ashley admits he was behind infamous car park footage that led to downfall of JD Sports rival
The Times and The Sunday TimesPeter Cowgill swipes at Mike Ashley over video that forced him out






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