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TikTok said on 11 May 2026 it will offer a paid, ad-free tier to UK users aged 18 and over, charging £3.99 a month as it notifies accounts over the coming months.
The TikTok Ad‑Free option will remove ads delivered by the company from areas such as the For You feed and, TikTok says, will not use subscribers' data for advertising purposes.
However, users who pay may still see creator-paid or sponsored posts labelled as ads.
Those who remain on the free service will continue to receive personalised advertising and, under the new model, will no longer be able to opt out of personalised ads while using the app for free, TikTok said.
The roll‑out follows tests of an ad‑free subscription in 2023 and mirrors similar moves by Facebook, Instagram and other platforms.
TikTok framed the change as offering users more choice while supporting businesses that use the platform for advertising growth.






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