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TikTok has begun rolling out a paid, ad-free tier in the United Kingdom that will cost £3.99 a month and be available to users aged 18 and over.
The company will notify eligible users via in-app pop-ups over the coming months.
Subscribers to “TikTok Ad‑Free” will not see ads delivered by the platform and TikTok says their data will not be used for advertising purposes; however, paid or sponsored creator content (often labelled “#ad”) will still appear.
Users who remain on the free service will continue to receive personalised ads and — under the new plan — will no longer be able to opt out of personalised advertising without paying.
TikTok first tested ad-free subscriptions in 2023; the move follows similar “consent or pay” offerings rolled out by Meta and others and appears shaped by UK data-protection rules.
TikTok framed the launch as offering consumer choice while preserving advertising that supports British businesses; it has not said if or when the option will be extended to other markets.







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