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Vilnius’ three-day Pink Soup Fest turned the Lithuanian capital into a sea of pink from May 29–31, drawing tens of thousands of visitors to celebrate šaltibarščiai, the country’s iconic cold beet soup.
Organizers expected more than 100,000 attendees over the weekend and said over three metric tons of kefir — the fermented milk base for the soup — would be consumed.
Events included a synchronized “Pink Break” communal meal, land and river parades, concerts and themed costumes (from eggs and cucumbers to “pink knights”), and long communal tables where locals and tourists shared bowls.
The festival, now in its fourth year, is part of a deliberate effort by Go Vilnius and city authorities to boost summer tourism and showcase Lithuanian food culture.
Traditional ingredients—beetroot, kefir or buttermilk, boiled potatoes, eggs, cucumber and dill—were highlighted across pop-ups and demonstrations that aimed to promote the dish as both a culinary tradition and a visitor attraction.




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