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Six Flags Entertainment Corporation has revamped its Gold season pass program to include regional park access across four regions — East, West, Midwest and Texas — allowing pass holders to visit multiple parks with a single pass.
The move, announced in early February 2026, is paired with a limited-time spring promotion that lets customers buy a Gold pass for the price of a Silver pass at participating parks through February.
Participating properties include marquee U.S. parks such as Six Flags Great Adventure, Dorney Park, Magic Mountain, Cedar Point and several Schlitterbahn and Hurricane Harbor locations, and also select parks in Canada and Mexico.
The change follows a weak 2025 for the chain, when attendance fell about 9% in the second quarter and the stock slid roughly 58% over the prior year (though it was up about 19% year-to-date). Company CEO John Reilly framed the policy as delivering more value and flexibility to guests and a way to boost visitation across the portfolio.














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