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British actor Emily Atack has been unveiled as the face of Agent Provocateur’s SS26 “The Duchess” campaign and, according to multiple reports this week (Feb 3–5, 2026), travelled to Cape Town to film a separate, top‑secret Marks & Spencer advert.
The Agent Provocateur shoot — shot at Camfield Place, Hertfordshire — channels late‑1980s, Rivals‑inspired aristocratic glamour with bondage‑tinged pieces, PVC accents and equestrian motifs; Atack said she felt “truly empowered” by the project.
Tabloid and lifestyle outlets also report Atack flew to South Africa to appear alongside Vernon Kay and Ian Wright in an M&S Rewards credit card spot, with an alleged fee of about £100,000.
Social media reaction to the lingerie imagery has been mixed: praise for the creative direction and Atack’s confidence sits alongside speculation that recent slimming is linked to weight‑loss injections, a topic her followers have debated online.
The coverage references Atack’s profile from the TV adaptation of Jilly Cooper’s Rivals and notes her recent personal milestones, including becoming a mother in June 2024.




















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