📰 Full Story
As China prepares to mark the Year of the Horse on Feb. 17, 2026, Harry Potter character Draco Malfoy has unexpectedly become a Lunar New Year emblem across the country.
The craze stems from the Mandarin transliteration of his surname, 马尔福 (Mǎ ěr fú), whose characters include 马 (horse) and 福 (fortune), lending auspicious connotations for the Year of the Horse.
Images and videos on platforms such as Douyin and Xiaohongshu show households and shopping malls displaying red couplets, fu squares and large banners bearing Malfoy’s face; merchants on Taobao are selling themed posters and stickers, sometimes priced as low as 11 yuan.
Clips explaining the trend have attracted hundreds of thousands to millions of views.
Actor Tom Felton, who played Draco and recently returned to the role on Broadway, reshared posts noting the phenomenon.
The surge underscores Harry Potter’s deep popularity in China—estimated at hundreds of millions of book sales—and comes as Warner Bros and partners plan a large “Making of” Harry Potter studio tour in Shanghai expected to open in 2027.
🔗 Based On
Euronews | Latest breaking news available as free video on demandWhy is Draco Malfoy 2026's Lunar New Year mascot in China?
New Zealand HeraldDraco Malfoy becomes unlikely star of China’s New Year celebrations




















💬 Commentary