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Between Feb. 3-4, 2026 Hasbro Inc. (NASDAQ: HAS) attracted fresh analyst upgrades and varied institutional trading ahead of its Feb. 10 earnings release.
Roth Capital on Feb. 4 reaffirmed a Buy and raised its price target to $105 from $96.
Other recent broker moves include Morgan Stanley lifting its target to $103 and UBS and Jefferies raising targets late 2025/early 2026.
MarketBeat and GuruFocus data show a consensus near the mid-$90s (average targets around $93–$95) with nine Buy, two Hold and one Sell on file.
Institutional filings the same week were mixed: TD Waterhouse Canada sold 75,203 shares, reducing its holding to 4,990 shares (~$409,000), while Zurcher Kantonalbank added 4,690 shares to reach 41,298 (~$3.39m). Machina Capital reported a new 33,896-share position (~$2.57m) and Strengthening Families & Communities increased to 20,724 shares after a large third-quarter purchase.
Hasbro’s market cap is roughly $13.3 billion, its 52-week range is $49.00–$95.91, and the company carries high leverage alongside negative recent margins, factors investors will watch closely at the earnings report.
🔗 Based On
GuruFocus New ArticleRoth Capital Maintains Buy Rating for HAS, Raises Price Target to $105 | HAS Stock News
GuruFocus New ArticleTD Waterhouse Canada Inc. Sells 75,203 Shares of Hasbro Inc (HAS)
GuruFocus New ArticleZurcher Kantonalbank (Zurich Cantonalbank) Buys 4,690 Shares of Hasbro Inc (HAS)




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