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Booking.com’s 14th annual Traveler Review Awards, published in early February 2026 and cited by Travel + Leisure and Time Out, ranked Fredericksburg, Texas, as the most welcoming destination in the United States.
The awards analyzed more than 370 million verified reviews to identify places where accommodation partners consistently deliver standout hospitality.
Fredericksburg, about 80 miles west of Austin in the Texas Hill Country, was highlighted for its arts scene, historic German heritage, outdoor attractions such as Enchanted Rock State Natural Area, and more than 75 wineries and tasting rooms.
Palm Desert, California, and Cape May, New Jersey, finished second and third respectively, with Broken Bow, Oklahoma, and Waikoloa, Hawaii, completing the U.S. top five.
Internationally, Montepulciano, Italy, topped Booking.com’s global hospitality list, followed by destinations including Magong (Taiwan), San Martín de los Andes (Argentina) and Harrogate (UK). Booking.com said the awards celebrate local partners that consistently earn positive traveler reviews, reflecting a broader trend that friendliness and service weigh heavily in travel decisions.
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Travel + Leisure: Travel Reviews, News, Guides & TipsThis Charming City Was Just Named the Most Welcoming in the U.S.
TimeOut US | WebsiteHere are the most hospitable cities in the U.S. for travelers, according to reviews
Travel + Leisure: Travel Reviews, News, Guides & TipsThis Charming City Was Just Named the Most Welcoming in the U.S.—and It Has Beautiful Landscape, World-class Vineyards, and Southern Hospitality•

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