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Sainsbury’s has launched a 19‑product ‘Small but Mighty’ range of high‑protein, nutrient‑rich meals aimed at customers taking GLP‑1 weight‑loss drugs and others with reduced appetites.
Each meal contains fewer than 350 calories, provides at least 20g of protein, is a source of fibre and counts towards one of the recommended five‑a‑day portions of fruit and vegetables.
Examples include a pesto chicken tortiglioni with 35g of protein and a beef bolognese tagliatelle with 33g.
The range also covers wraps, salads, sandwiches, porridge pots, cereals, natural yoghurts and, from February, high‑protein bakery items such as tortilla wraps, flatbreads and buttermilk pancakes.
Sainsbury’s said online searches for “high protein” rose 57% year‑on‑year and searches for “high protein ready meals” jumped 300%, prompting the launch.
The move follows similar product rollouts by Marks & Spencer, Waitrose, Greggs and Ocado, as retailers adapt to rising demand tied to GLP‑1 drugs such as Ozempic and Mounjaro; an estimated 2.5 million adults in the UK are using these injections.























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