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ITV and the BBC have revealed contrasting plans for their coverage of the expanded FIFA World Cup 2026, setting up an early ratings battle.
ITV will base its full tournament coverage in New York, staging a studio with views of the Brooklyn Bridge and Manhattan and deploying a high-profile punditry line-up including Gary Neville, Roy Keane and Ian Wright, with Mark Pougatch and Laura Woods fronting broadcasts.
ITV plans to leverage its US base with travelogues and mini‑documentaries alongside live matches, and has secured early quarter-final picks and England’s opening fixture in Dallas.
The BBC, citing budgetary and environmental reasons, will keep its principal presenting team in Salford until at least the quarter-finals and will cover many fixtures from UK studios, only sending top pundits stateside later in the tournament.
Broadcasters have split rights across the 104‑match tournament and will both air the final; each also holds specific picks for knockout stages and England games.
The differences reflect logistical pressures from the tournament’s expansion and the tri‑nation hosting across the United States, Canada and Mexico.



















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