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Capcom told investors in a Q&A summary published March 23, 2026, that it will not implement generative AI‑generated materials or assets into final game content, but will actively use generative AI to improve efficiency and productivity across development.
The firm said it is testing potential applications across departments including graphics, sound and programming, and has experimented with cloud‑based prototypes to generate concept ideas and visual references.
Capcom emphasised that final in‑game assets will continue to be produced by human teams.
The clarification follows heightened industry scrutiny after Nvidia’s DLSS 5 demo and recent incidents—most notably Pearl Abyss’ admission that AI‑generated art slipped into Crimson Desert—prompted audits and public criticism.
Capcom framed the approach as a way to speed concepting and reduce repetitive workload while protecting creative integrity and reassuring players and investors.







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