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OpenAI announced on March 24, 2026 that it will discontinue Sora — its text-to-video model, consumer app and API — saying the research team will refocus on world-simulation work for robotics as compute demand grows.
The abrupt wind-down follows a turbulent rollout that saw Sora surge in downloads in late 2025 but draw criticism over deepfakes, copyright infringements and “AI slop.” OpenAI said it will provide timelines and guidance for users to preserve created videos.
The decision also led Disney to terminate a recently announced three-year licensing and $1 billion investment agreement that would have allowed Sora-generated videos using more than 200 Disney characters and integration with Disney+. Media and industry groups from Japan to Hollywood had raised legal and cultural concerns about Sora’s training and outputs.
Reports said the move is part of a company-wide refocus ahead of a potential IPO and amid intensifying competition from rivals such as Anthropic and Google; OpenAI has also flagged dependence on major partners and compute supply as investor risks.
Leadership and resource shifts inside OpenAI were reported as part of the strategy change.
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Social Summary
Reporting and observer commentary converge: Sora’s low user retention and high compute costs made it economically untenable amid rising competition from B2B-focused rivals. OpenAI is likely reallocating resources to enterprise products and robotics while addressing reputational and manipulation risks from deepfakes.








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