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Spotify and the National Independent Venue Association (NIVA) announced a year-long partnership on April 15-16, 2026, aimed at increasing exposure for independently owned live-music venues across the United States.
The deal will expand discoverability of indie shows on Spotify through enhanced venue pages, the Live Events Feed and other concert-discovery features, and will display NIVAâs âCertified Live Independentâ seal on participating venue pages.
This summer Spotify will launch an Independent Booker Spotlight editorial playlist series in which a NIVA-selected booker will co-curate a monthly playlist with Spotifyâs editorial team.
The initiative names dozens of venues in markets such as Los Angeles (including the Troubadour, Teragram Ballroom and Bellwether) and builds on prior Spotify efforts such as Concerts Near You, venue-following, past pandemic support for NIVAâs #SaveOurStages fund and integrations with ticketing partners.
Spotify framed the pact as part of a longer-term push to support grassroots scenes at a time when the live sector is consolidating under major promoters.
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Los Angeles TimesSpotify launches push to back L.A.'s independent music venues







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