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Meta-owned Instagram has begun testing a new standalone app called Instants that focuses on ephemeral, single-view photos and short videos.
Rolled out in select European markets â notably Spain and Italy â the app forces content capture via an in-app camera (no uploads or edits), allows optional text, and restricts items to a single view or automatic expiry after 24 hours.
Users can share with mutual followers or their Close Friends list, and the same Instagram credentials and friend lists work across Instagram and Instants.
The company says it is exploring multiple versions and will listen to user feedback; availability currently spans iOS and Android in test regions but no U.S. launch date has been announced.
Observers note Instants borrows core mechanics from Snapchat, BeReal and Locket and represents Instagramâs latest bid to recapture low-pressure, private sharing among close friends amid pressure from rival apps and changing user behaviour.







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