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BEIJING, May 10, 2026 — Alibaba is set to integrate its Qwen large language model with its Taobao and Tmall marketplaces to enable conversational, agentic shopping, sources and reporting said.
The Qwen app will be granted access to the full Taobao-Tmall catalogue of more than 4 billion items and a built-in "skills library" to handle logistics, customer service and after-sales workflows.
Shoppers will be able to browse, compare, try on virtually, monitor 30-day price tracking and complete purchases through Alipay with the AI agent guiding the flow and stepping back for final confirmation.
Inside Taobao, Qwen will power an in-app shopping assistant.
The move — part of Alibaba’s broader AI push, which outlets say is backed by a multi‑billion dollar commitment and follows rapid user growth for Qwen across Alibaba surfaces — contrasts with Western platforms that keep search, checkout and payments more fragmented.
Competitors including Tencent, ByteDance and PDD are racing on similar consumer AI plays, while Alibaba faces regulatory sensitivity after a 2021 antitrust fine and potential scrutiny of AI-enabled transaction flows.







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