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A University of Bristol-led study, in collaboration with the University at Buffalo, found that viewing indulgent food videos can help people trying to manage their weight resist real-world snacking.
Published in Computers in Human Behavior, the research combined two online surveys and a controlled lab experiment involving 840 participants aged 19–77.
Across three experiments, self-identified dieters spent significantly more time watching high-calorie food clips (chocolate, pizza, burgers) than non-dieters, yet consumed less real chocolate when later offered treats.
Authors describe this as “digital foraging” and attribute the effect to “cross-modal satiation,” where visual exposure partially satisfies cravings.
The paper cautions the effect is not a complete substitute for eating and that effectiveness may vary by individual, context and content type.
The study cites the scale of dieting behaviour and a global weight-loss market worth hundreds of billions of dollars, and calls for further research into duration of effects and platform differences. (Esther Kang et al., Computers in Human Behavior, 2026; DOI: 10.1016/j.chb.2026.108980)







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